ISPO Brandnew Award 2019
The winners have been announced:
The overall winner, ORIGINAL+, a product focused on mass customization, is expected to have a significant impact on the ski market following ISPO Munich 2019.
Out of more than 400 products, the ISPO Brandnew jury selected its winners for the 2019 edition. Each year, the most innovative products with genuine market relevance are awarded in the world’s largest competition for start-ups in the sporting goods industry. This year's overall winner, ORIGINAL+, impressed with its concept of mass customization for alpine skis. A software based on artificial intelligence interprets the athlete's biometric data. Personal information about skiing style and terrain preferences is then combined with these parameters, and all the gathered data is translated into a custom ski.
"The award was given for the concept of mass customization, which—if realized at competitive prices—would be a big step for the industry," emphasized Thorsten Schwabe from Indigo, a long-standing member of the ISPO Brandnew jury.
"We had extremely strong applicants this year: small details in design, function, or presentation ultimately led to the final decision. Alongside a coherent overall concept, the marketability of the product is always a decisive factor," explains David Badalec, responsible for ISPO Brandnew. Overall, the jury selected one overall winner and a winner in each of the categories: Accessories, Apparel, Fitness, Summer Hardware, Winter Hardware, and Wearables.
This article was first published in December 2018 on www.ispo.com. Read the full article here.
ORIGINAL+ IS PROUD TO BE CONSIDERED THE MOST PROMISING NEWCOMER IN THE SPORTING GOODS INDUSTRY.
ISPO Brandnew is the world’s largest platform for sports-related start-ups. Since the year 2000, ISPO has annually selected the most promising newcomers in the industry. Past winners include GoPro, Naish Kites, Maloja, Nixon, and On—companies that now shape the market. The application period for ISPO Brandnew 2020 begins in mid-2019, offering numerous opportunities for many young companies.
ORIGINAL+ will be exhibiting at ISPO Munich 2019 from February 3 to 6, 2019. We look forward to many visitors and discussions about our passion: skiing.
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